Archive for the SEO Category

Once upon a time getting keywords inserted into a URL mattered. These were called exact match domains, or EMDs. For a personal injury lawyer in Houston, for example, would mean selecting a domain name or URL such as HoutonPersonalInjuryLawyer.com. The Google EMD Update There was a time […]

Whether personal injury attorneys should build their practices before advertising online is nearly a chicken or the egg question. There’s an answer though. Competition between personal injury lawyers is intense. Indeed some are more established and renowned than others. It seems like gravity pulls their clients in […]

If you’ve ever tried to track the traffic to your law firm’s FindLaw website you’ve likely been confronted with FindLaw Insights. This is FindLaw’s version of Analytics. It’s sort of like using Google Analytics minus a bunch of important features. If you are leaving FindLaw it would […]

I spotted this being beta tested in April of 2016. It has yet to go live. If you are reading this and it is live then you may be interested in AdWords Extensions. In April 2016 Google began testing pay per click ads in Google Maps, also […]

The first time I saw a remarketing ad and realized what the heck it was, I thought that it was really cool. Most personal injury lawyers will think the same thing. And, I see personal injury lawyers using remarketing all the time (when my ad blocker is […]

If you are in to SEO at all you’ve heard of NAP consistency. This is keeping your business name, address, and phone number (and URL) consistent across the web. In 2016 Google has begun running brief tests in mobile search where they scrape a phone number from […]

In April 2016 Google began penalizing websites for outbound links. This was primarily used for fashion bloggers and bloggers who review products. Here’s what the penalty notification looks like, as displayed in Google Search Console: The writing was on the wall for those who pay attention to […]

If your personal injury law firm’s website has been hacked please feel free to contact me today for assistance or visit my page on malware removal. Over the years WordPress has evolved from a blogging platform to one of the best content management systems (CMS) out there. […]

If you ever hear the word “software” in combination with “link building” in the same sentence, paragraph, or even page, run! There is no good automated link building software. 99.9% of the time when you hear about link building software, it is because people are referencing a […]