SEO for Personal Injury Attorneys

Personal Injury SEO Blog

How Much Legalese Should Attorney Website Content Have?

How Much Legalese Should Attorney Website Content Have?

For over 20 years I have created content for my previous companies and other clients. Then, I focused on personal injury content. While the businesses have been drastically different, there is something that remains unchanged: create content for your audience. Who is your audience? On the Internet, […]

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Why do some Google Ads Show Phone Numbers & Addresses?

Why do some Google Ads Show Phone Numbers & Addresses?

Today one of my personal injury clients asked me why a law firm shows telephone numbers, addresses, and driving directions in their Google AdWords Ad. In other words, how can your ad command more space and get clicked on more? AdWords has transformed many times over the […]

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Should my City Name be in my Domain Name?

Should my City Name be in my Domain Name?

Once upon a time getting keywords inserted into a URL mattered. These were called exact match domains, or EMDs. For a personal injury lawyer in Houston, for example, would mean selecting a domain name or URL such as HoutonPersonalInjuryLawyer.com. The Google EMD Update There was a time […]

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How To Get Links from other Powerful Personal Injury Websites

Unless you’ve been under a rock for the last 20 years you know that the #1 ranking factor to search engines is links. I never recommend manipulating search engines in a way that will get you penalized. But, in many cities personal injury SEO is an extremely […]

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Should Injury Attorneys Build Their Practice Before Advertising Online?

Should Injury Attorneys Build Their Practice Before Advertising Online?

Whether personal injury attorneys should build their practices before advertising online is nearly a chicken or the egg question. There’s an answer though. Competition between personal injury lawyers is intense. Indeed some are more established and renowned than others. It seems like gravity pulls their clients in […]

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Can I keep my Analytics Data when Leaving FindLaw?

Can I keep my Analytics Data when Leaving FindLaw?

If you’ve ever tried to track the traffic to your law firm’s FindLaw website you’ve likely been confronted with FindLaw Insights. This is FindLaw’s version of Analytics. It’s sort of like using Google Analytics minus a bunch of important features. If you are leaving FindLaw it would […]

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Personal Injury Content Tip #4: Car Accidents Involving Snapchat

Personal Injury Content Tip #4: Car Accidents Involving Snapchat

Distracted drivers cause terrible accidents resulting in traumatic injuries every single day, so it was only a matter of time before someone got into an accident while playing with a social app such as Facebook, Instagram, Twitter or Snapchat. Just having this content on your blog can […]

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Personal Injury SEO’s Content Hits CNN

Personal Injury SEO’s Content Hits CNN

I live on the east coast but spend time each morning reading injury news from all over the planet. On April 29 2016 I sat down and started looking through the news and saw a KTLA article about personal injury lawyers suing Snapchat. I clicked it immediately […]

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E-Cig Explosions Being Targeted by Personal Injury Lawyers

E-Cig Explosions Being Targeted by Personal Injury Lawyers

Shortly after releasing the article Personal Injury Content Tip #2: E-Cig Explosions, personal injury lawyers began adding content to their websites about E-Cig Explosions. As of May 2016, the topic is exploding in popularity, and not in a good way. While reading my SoCal news today an […]

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Which Accident is Snapchat Being Sued For?

Which Accident is Snapchat Being Sued For?

A recent article on CNN, Personal Injury Lawyers target Snapchat as reason for potential car crash suits, has brought significant attention to personal injury lawyers who may have previously ignored Snapchat. Which Accident is Snapchat Being Sued For? The car accident Snapchat is being sued for is […]

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This site exists to inform personal injury attorneys on how to do search engine optimization (SEO). My name is Len and my telephone number is 919-475-1883

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