Pokemon GO has taken the world by storm. It has yet to be released in the UK and potential trainers (players) are going absolutely nuts waiting for it to come out. I was the first in the country to put out content about players potentially causing automobile […]
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Don’t expect this one to make the phone ring off the hook overnight or anything but taxi and taxicabs are often overlooked keywords in any personal injury lawyer’s content portfolio. A good taxi accident page will help with all sorts of long tail search. Sure, there aren’t […]
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For over 20 years I have created content for my previous companies and other clients. Then, I focused on personal injury content. While the businesses have been drastically different, there is something that remains unchanged: create content for your audience. Who is your audience? On the Internet, […]
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Today one of my personal injury clients asked me why a law firm shows telephone numbers, addresses, and driving directions in their Google AdWords Ad. In other words, how can your ad command more space and get clicked on more? AdWords has transformed many times over the […]
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Once upon a time getting keywords inserted into a URL mattered. These were called exact match domains, or EMDs. For a personal injury lawyer in Houston, for example, would mean selecting a domain name or URL such as HoutonPersonalInjuryLawyer.com. The Google EMD Update There was a time […]
Read more →Unless you’ve been under a rock for the last 20 years you know that the #1 ranking factor to search engines is links. I never recommend manipulating search engines in a way that will get you penalized. But, in many cities personal injury SEO is an extremely […]
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Whether personal injury attorneys should build their practices before advertising online is nearly a chicken or the egg question. There’s an answer though. Competition between personal injury lawyers is intense. Indeed some are more established and renowned than others. It seems like gravity pulls their clients in […]
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If you’ve ever tried to track the traffic to your law firm’s FindLaw website you’ve likely been confronted with FindLaw Insights. This is FindLaw’s version of Analytics. It’s sort of like using Google Analytics minus a bunch of important features. If you are leaving FindLaw it would […]
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Distracted drivers cause terrible accidents resulting in traumatic injuries every single day, so it was only a matter of time before someone got into an accident while playing with a social app such as Facebook, Instagram, Twitter or Snapchat. Just having this content on your blog can […]
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I live on the east coast but spend time each morning reading injury news from all over the planet. On April 29 2016 I sat down and started looking through the news and saw a KTLA article about personal injury lawyers suing Snapchat. I clicked it immediately […]
Read more →This site exists to inform personal injury attorneys on how to do search engine optimization (SEO). My name is Len and my telephone number is 919-475-1883
