For this month’s traffic report I took a look at Google Analytics for several attorneys and results were all over the place.
Commonalities included very low amounts of traffic on February 13, February 20, and February 27. These dates are all Saturdays. Saturdays are always slow traffic days for personal injury.
Surprisingly, the 14th, traffic was ok everywhere. That is Valentine’s Day (don’t forget).
There were no major Google algorithm changes. Google Local results did shuffle around quite often, so, if your local results changed for better or for worse, that is why (Local results are heavily correlated with organic ranking).
Below you will see an analytics chart for an attorney that I work with. Their chart is all over the place because they have a very wide variety of content covering many different topics.
Monday was the most popular day for traffic in February 2016 across many different personal injury websites. As a note, this was not due to Monday morning car accidents. But, generally, on Mondays, people are stressed out. Maybe they are more likely to file a lawsuit on Monday- who knows.
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