Do Personal Injury Clients Ask Google Questions?

For over 20 years I have built my businesses by answering questions on the web.

I got in to personal injury SEO completely accidentally. In my last IT business, which I sold in 2012, people asked me daily for 15 years to assist them online. The SEO field was SO tainted, I had decided to avoid it. But, I love search and have been examining algorithms pre-Google. Anyways, finally, one day an attorney insisted I help him. So, I did.

He was surprised that people ask Google questions.

The concept was foreign to me. Do people not know this? Today, I decided to write the article (answering the question of “Do Personal Injury Clients Ask Google Questions?”)

See, even attorneys ask Google questions. That is how you arrived at this page.

People turn to Google for everything.

And they trust the content they discover in Google search.

Yes, people do find attorneys via other methods. But, they absolutely “Google” for answers. In fact, in large cities like Chicago, there are attorneys who spend over $50,000 a month in online marketing, trying to show up in search results.

The best part

The best news here is: many of your competitors are not catering to questions which potential clients are asking. By having said content online, you are available when people need you.

Think of it as the opposite of a TV advertisement. Rather than pushing services on people who do not need them, people who DO need them are looking for you.