SEO for Personal Injury Attorneys

Local Search Marketing for Personal Injury Lawyers

When we refer to “local search marketing” we are referring to how your practice displays in local search results. In the vast majority of cases, lawyers are most interested in Google’s local search results, also called “map results” or “local pack” results.

As of 2016, the local search results in Google search are greatly correlated with ratings and more importantly organic search results. Historically, law firms were ranked in Google Local Search results by their distance from the center of a city. This is no longer the case.

To get better organic rankings contact us today.

Local Search for Personal Injury Lawyers

Personal Injury Lawyers typically want their business listed in local directories for 1 of 2 reasons:

  1. For exposure / to drive traffic
  2. For the link (SEO)

A few points:

  • Listing your business in several places does not improve your ranking in Google search.
  • The BEST places to list your practice may actually drive traffic.
  • Quality is better than quantity. There are thousands of directories out there and the vast majority are worthless at best, and many are even detrimental to your rankings (Google calls these spammy sites link farms). So, do not go out and list your practice at abc123-link-farm.com just to get a link.
  • Always keep your name, address, phone number and URL consistent across all directories.

The most important local listings for Personal Injury Lawyers

  • Google
  • Yelp
  • AVVO
  • Facebook
  • Foursquare

Other directories for Personal Injury Lawyers

  • PersonalInjury.Directory
  • Targetlaw.com
  • Lawyerlegion.com
  • Attorneys.org

High Quality Directory Listings for Personal Injury Lawyers

  • Lawyers.FindLaw.com
  • Lawyers.com
  • Lawyers.Justia.com
  • Nolo.com
  • HG.org
  • Martindale.com
  • Justia.com
  • SuperLawyers.com
  • Nolo.com

Also Consider:

  • YouTube.com
  • AmericanBar.org
  • YP.com
  • YellowPages.com
  • SuperPages.com
  • LinkedIn.com
  • CitySearch.com
  • InsiderPages.com
  • BirdEye.com

Discretion advised:

  • InjuryLawyerDir.com
  • LawFirmLocal.com
  • LawyerFinder.com
  • LawyerCentral.com
  • lawyers.uslegal.com
  • RocketLawyer.com
  • 1866Attorney.com

About Us

This site exists to inform personal injury attorneys on how to do search engine optimization (SEO). My name is Len and my telephone number is 919-475-1883

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Personal Injury Magazine